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Let's look at the characteristics of apparel products.

Cultural characteristics of apparel products: clothing that people dress supplies, and human lives, primitive people learned to keep out the cold on leaves and modesty. After several years of evolution and development of apparel is not only to keep out the cold and modesty, it has risen to the level of art and taste, with a high aesthetic value and symbolic significance, is the beauty and fashion - part Flower girl dresses. Given the long history and culture deep cultural connotation of apparel products, different national culture and regional culture has enriched the culture of clothing apparel products therefore has a high cultural content.

Apparel personality characteristics: different nations, different countries and different regions of the consumption preferences of people on different clothes Party dresses , different classes of people on the pursuit of quality are different costumes, in addition to age differences, gender differences, occupational differences, cultural differences the demand for clothing is different. Therefore, costumes are highly personalized products.

As apparel brand with a high cultural content and a strong personality, through franchising and chain stores can fully exploit the products of culture, to meet the needs of different consumer groups Cocktail dresses to improve the cultural and knowledge content of products, improve brand image to sell clothing to enhance cultural and selling knowledge to sell, so the clothing brand for the implementation of franchising, franchising is also conducive to promote culture and highlight the clothing brand personality.